Food and Beverage Industry CEO Best Practices Panel & Discussion

Food and Beverage Industry Speakers' Hall Of Fame

June 6, 2007 Best Practices


Bruce Weitz



Bruce Weitz, Kings Super Markets, Inc
CEO

  • Most important aspects in retail are to have a solid doable strategy and plan and execute it well to differentiate yourself from the competition
  • Success starts with the development of a sound strategy down to the finite details that all the top managers in the company view as their collective vision
  • The key to best practice is if it is a company wide strategy or single area priority, have everyone understand: What is it you want to accomplish?, What key measures of success are?, What their part of the task really is?
  • Communication is always the key




Jonathan White



Jonathan White, White Coffee Corp.
CEO

  • Take the brand you have and move it
  • No tolerance for mediocrity in anything that you do
  • Preserve your culture and understand your culture to get to where you want to go
  • Even when you create change, keep in mind it will change again and it keeps changing
  • Talk to customers: hear what is going on: your staff’s feedback is a great way to get input
  • Expect your customer base to keep changing




Brendan Synnott



Brendan Synnott, Bear Naked
CEO

  • The culture of business is more important then ever to the next generation of workforce otherwise known as the millennials
  • Next generation will be more productive, skilled and motivated to work but also be more high maintenance
  • A culture should be passionate, empowering, inspire me to believe, honest, truthful, transparent, adventurous (teach me something new)
  • Companies needs to take risk and try things to evolve our culture

June 6, 2006 Best Practices


Rocco Damato



Rocco Damato, A.L. Bazzini Nuts Company
President

  • Acquire a company with more verticality than yours – enhances reduced cost of goods sold
  • Enhance control of your brand and control your shelf space
  • Your culture needs to be made compatible – it’s critical that you have a thorough and successful integration of culture and staff
  • Communicate your goal to your entire staff
  • You must pursue your acquisitions with focus, do not fall in love with it otherwise it may become more costly and less functional




Steve Hindy



Stephen Hindy, The Brooklyn Brewery
Chairman

  • The brand is where the value lies
  • Self distribution and community marketing is key
  • When designing your logo you must focus on the image you are projecting
  • License your logo, that’s where the money is




Stew Leonard



Stew Leonard, Jr., Stew Leonard’s
President & CEO

  • You can’t have a great place to shop without making it a great place to work
  • You must have trust and respect throughout your entire company
  • Empower your employees to help make decisions and then give them the appreciation and recognition
  • Offer growth for your employees – train them and develop programs
  • Refresh your merchandise – measure your products to see how quickly they sell

May 24, 2005 Best Practices


David Wenner



David Wenner, B&G Foods, Inc.
President

  • Limit your risk by using outside investors
  • Spend the money and hire talented people
  • Management needs to bring answers to the table – not questions
  • Keep your identity within new corporate owners
  • Dedicate yourself to being an ethical company
  • Mergers and acquisitions that fit your infrastructure can quadruple your gross sales




Dean Karnazes



Dean Karnazes, Good Health Natural Foods
CEO, Ultra Marathon Man

  • Dedicate yourself to technology
  • Constant communication is key
  • You must be dedicated to your goal to succeed
  • Commit yourself and sacrifice
  • Apply your identity to your brand




Beryl Joy Levi



Beryl Joy Levi, Tower Isles Frozen Foods
President & CEO

  • Know your industry and what hurdles you will have to overcome
  • Retail is a formula with 3 components:
    • Value Merchandising
    • Managing by example
    • Knowing your skill and staying focused
  • Perseverance is key in setting up USDA approved factory
  • You need a unique product with a niche
  • Expand acceptance in mainstream market place
  • Provide profitable items that are easy to handle
  • Make use of your local sources that allow you to network and gather information
  • USDA assisting in labeling saves a lot of time and expense
  • Build your base in a local community

June 1, 2004 Best Practices


Jim Perdue



Jim Perdue, Perdue Farms, Inc.
Chairman of the Board

  • You have to instill 4 main values: Quality, Work Ethic, Frugality, Integrity
  • Get an outside board or expert individual to help - they can be a neutral observer
  • Delegate early and bring in talent - put the right senior management team in
  • Establish a family council/committee
  • Establish rules between generations - Set rules for what it takes to enter into the family business i.e.:
    • You have to start at the bottom and work your way up
    • Work outside of the business for 3-5 years to make sure this is what you want
  • Set a vision, targets and goals




Gordon Crane



Gordon Crane, Apple & Eve LLC
Founder and President

  • Do what you believe in
  • Follow your instincts and look within
  • Specialize and do what you do best
  • You must stay challenged; no pain, no gain
  • Try to stay away from giving advice and instead ask the right questions - Entice others to figure it out on their own
  • Accept your circumstances and control how you react in a particular situation or environment
  • When outsourcing make sure you have proper systems to oversee quality of the product




Joseph Fedele



Joseph Fedele, Fresh Direct
Founder, Co-Chairman, CEO

  • Know your industry and what hurdles you will have to overcome
  • Retail is a formula with 3 components:
    • Value Merchandising
    • Managing by example
    • Knowing your skill and staying focused
  • Doing the job first prior to delegating is essential in assessing what is involved in getting the job done efficiently
  • Shoot quick but know your target - if you can do that and make your target 80% of the time you will be successful
  • Write your own programs - "off the shelf" software cannot compare to the idiosyncrasies of your company
  • Treat your customer like they are part of the family - Your customer is #1!

May 6, 2003 Best Practices


Vinnie Gruppuso



Vinnie Gruppuso, Kozy Shack Enterprises
CEO

  • Trial and error is often at the core of entrepreneurial success
  • After spending millions in advertising and other brand development methods, the surprising lesson is that allowing consumers to sample the product is the most effective approach of all!
  • Stand behind your energy and always deliver what you promise
  • Perfect the product, then believe in it!
  • Allow 20% growth per year in order to maintain the level of quality and control critical to long term success
  • After a certain size, it may become necessary to hire professional management




Thomas Fitzsimmons



Thomas Fitzsimmons, Airstream Foods
CEO

  • A key ingredient to business survival and success is to diversify within the narrow area of one's expertise - expanding into the Food Distribution business, then expanding to a new location - to seeing an opportunity in Hunts Point and purchasing 8 buildings in the wholesale produce end of the business
  • Building an FDA approved kitchen producing fresh cut fruits and vegetables for fine restaurants, caterers, and hotels
  • Adding a Kosher kitchen
  • Going global, making pacts with different countries in order to be in a position to offer to the customer a greater selection
  • Vertical diversity within the food industry has become an insulator from the inevitable fluctuations of the various food market segments




John King



John King, J. Kings Food Service Professionals
CEO

  • What does the customer value?
  • With 255 employees, building the team became one of the critical ways to implement strategy - which then required focusing on COMMUNICATION with employees as a major priority
  • Developed a Vision statement -start every meeting reading it
  • Development - with the team - of a 3-5 year plan for growth
  • Development of a people oriented culture within the company has been critical. And our policy is that every one of the employees is a salesperson for the company




Jonathan Ewig



Jonathan Ewig, Porky Products, Inc.
CFO

  • Among the vital contributions the board has provided include giving the company: organization, more productive meetings with agendas, a more effective structure, budgets that can be used very effectively, goals, a long term plan, and greater professional discipline
  • Had an offsite retreat where a 15 year plan was developed, driven by the personal as well as professional objectives of the senior team
  • Take minutes at board meetings and read them first at your next meeting -thus holding yourself accountable
  • A Board consists of: an accountant, attorney, bankers, other business people
  • As more meetings take place everyone becomes a better member because they know exactly what the company is doing




Ira Nathel



Ira Nathel, Nathel & Nathel
CEO

  • Receive employee input
  • Give credit for employees ideas
  • Treat them with respect




Henry Beyer



Henry Beyer, Beyer Farms, Inc.
CEO

  • Customer is king
  • Banker's sometimes "short change" the small entrepreneur
  • A significant way to grow is through acquisitions or mergers
  • Especially good for tough low margin businesses